Survey insights
Survey insights are a way to analyze your survey data in real-time. Insights show you detailed metrics, such as drop rate, completes, and uncompleted responses, as well as an overview of your participants’ information such as location, device, and average completion time.
To open insights:
- Open the survey you would like to analyze from your Survey List.
- Select Results.
- Select the Insights tab at the top of the page.
General insights
At the top of the page, you’ll see the performance bar, including a few metrics: Active Now, Unique Sessions, Average Time, Completed, and Bounced.
Active Now
Active Now shows how many users are currently active on your survey. This number is always changing. Keep in mind that this only counts unique sessions, so if someone completes the survey and returns to it, they’re not considered active.
Unique Sessions
Unique Sessions shows how many participants in total visited your survey. This counts both the people who have completed your survey and the people who finished it.
Average Time
Although our length estimator gives you the approximate time it takes your participants to complete the survey, Average Time gives you the exact average. This helps you understand your audience better and prepares you to optimize future surveys.
Completed
Find out, at a glance, the total number of your survey completions.
Bounced
Bounces represent the number of participants who started working on your survey and never finished it. If the participants come back to the survey and complete it, the bounces decrease and the Completed count increases. Keep in mind that these are unique bounces, so if a participant leaves your survey, comes back, and leaves again, only one bounce is recorded.
Response rate
Response rate shows you the histogram that indicates how many people took your survey each day. You can change the timeframe from the dropdown menu.
Locations
Find out where your participants took the survey. We don’t track the exact locations of your users, but rather extrapolate the data from their IP addresses, which is public information. A single participant is marked with a red flag while multiple participants are clustered together into a single region. You can zoom in on a cluster to uncover more detail.
Most difficult questions
This section shows you which questions your participants are having the most trouble with. A drop is counted when a participant switches the tab, leaves the page, closes the window, switches apps on the phone, and similar actions where they stop working on your survey. A drop is counted even if the person returns to the survey.
Device usage
Here you will find which devices your participants are using to take your survey. A pie chart breaks down the percentages for the following 4 categories: Desktop, Mobile, Tablet, and Others.