New Product Survey Question Examples

Survey questions to ask about a new product

Sample Questionnaire for New Product Launch: Getting Started

As a precaution, most businesses conduct a survey for a new product to protect themselves from making an incorrect business decision. If you consider launching a product or service and haven't done a product research survey, it's better to act sooner rather than later. Using the correct new product survey questions, and with help from SurveyPlanet, you can find out exactly what you need to know from customers to improve your product and ensure its successful debut.

How to Choose New Product Product Survey Questions

Not every new product questionnaire sample will provide the same questions. For example, a sample survey questionnaire for a new food product can differ greatly from a sample survey for a cosmetic product. This is because every product category has its own important features and areas for improvement that should be covered.

Therefore, it is important to find the correct new product survey question examples and then choose wisely. Each question you choose should provide valuable feedback from customers about the features your products need. Only then can you expect to bring the best product possible to market—one that your customers will actually like and enjoy.

Having that in mind, you can choose questions based on a few different categories. These three will help you collect all the insight you need so that necessary improvements can be made to your product before launch.

Brand and Category Awareness - find out how your customers see your brand

Before seeking answers to new product survey questions, it's important to gain insight into whether or not your audience recognizes your brand or if they're familiar with your product category. Ask a few questions about your brand and what respondents associate it with in terms of categories. As a follow-up, ask what category your product fits into. It's important to find out if it even makes sense to launch a product in this particular category.

If you're a well-known brand, customers might feel confused if a product completely outside of your usual category is launched. Consumers like brands to stick with what they know. Asking the correct product research survey questions can help confirm if you're on the right track.

Product Functionality and Feedback - Get Valuable Feedback About Your Product's Specific Features

Next, you will want to ask specific questions about the product. Come up with questions that ask if priority was given to the correct features. Your survey for a new product can even ask respondents to rank features from high to low priority. This will give an idea of what the target audience is looking for. This section of survey questions should also ask consumers for feedback about the potential product and what they would change.

User Experience

Finally, you will want to learn every detail about a user's experience with a product. Typically it is only asked if respondents have had the opportunity to use your product directly. Asking user experience and customer satisfaction questions will help you understand areas in which customers are having a good experience and those in which they are not.

What features do they like, and which areas need improvement? Feedback like this is essential to give customers what they need. It will also help you gain valuable insights about providing the best experience possible by making changes and improvements to your products based on their feedback.

What Questions to Ask in A Survey for A New Product?

Now that you know which categories to focus questions on, you might wonder about the specific content of a questionnaire for a new product launch. If you're looking for new product survey question examples, SurveyPlanet is here to help! Below are three survey questions to help you get started.

How often would you use this product? — This is a great question to ask because it tells product developers how sturdy the product needs to be and its potential uses.

How would you rate this product's value versus its price? — Pricing your item correctly can help be key to a successful launch. This question helps you understand if you've priced it right.

How likely would you recommend this product? — Word-of-mouth is one of the best ways to grow your business. If people don't want to recommend your product, it likely won't perform well at launch.

New Product Questionnaire Sample

In order to properly research the market, you need to choose the right new product launch questionnaire sample. When doing so, keep in mind that every new product questionnaire needs to contain the right questions. These questions may differ based on the category your product fits in. A sample questionnaire for a new food product launch will differ greatly from that for a cosmetic or clothing item.

If you want to make your own sample questionnaire for a new product launch, use our examples below as inspiration. You can customize these to meet your specific needs.

  • Which feature is most important to you?
  • What feature is this product missing?
  • What aspects attract you to this product?
  • What category do you associate our company products with?
  • Rank this product's features from top to lowest priorities.
  • How easy is it to use this product?

Create Your Own Survey Questionnaire for a New Product

If you want to gain insight into a new product launch, use inspiration from our new product survey question examples and create a survey today. Sign up for an account with SurveyPlanet to get started.

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