Research surveys: Examples, templates, and types

Research surveys help you base your next important decision on data.

Research surveys can provide you with data you can rely on. Whether conducting market research or preparing to launch a new product, research surveys tell you precisely what you need to know. You won’t be confused with conflicting opinions because analyzing data from this type of study will provide a clear picture of what people think. At SurveyPlanet, we’re committed to making research surveys easy to conduct, and with our research survey templates, you’ll know exactly what to ask.

The wide variety of research survey templates available allows you to get useful data quickly and develop the correct solution. Research surveys can provide you with data you can rely on. Whether conducting market research or preparing to launch a new product, research surveys tell you precisely what you need to know. You won't be confused with conflicting opinions because analyzing data from this type of study will provide a clear picture of what people think. At SurveyPlanet, we're committed to making research surveys easy to conduct, and with our research survey templates, you'll know exactly what to ask.

What are research questionnaires?

Research questionnaires are a tool that can greatly help you gain insights about something that interests you. Just asking your friends, family, and coworkers about the new product you're about to launch may not be the smartest approach. Why? To put it simply, they're not a representative sample and may be biased.

You need to get the opinions of people in your target audience because, at the end of the day, their opinion matters most. What you also need is a sample that's big enough to produce statistically significant data. And that's where online research surveys play an important role.

Types of research surveys

Research questionnaires are a great tool to gain insights about all kinds of things, not just for business purposes. Let's dive deeper into the types of research surveys and where you can apply them to get the best results.

Market research survey

Most businesses fail because they believe their products and services are great, while the market thinks otherwise. To sell anything, you need the opinion of the people who you want to buy it. Market research surveys offer insights about your business and where it stands with potential customers and its potential market share long before you pour hard-earned money into trying to make it work.

Learn more about market research surveys

Media consumption research survey

A media consumption research survey lets you explore how different people consume media content. It gives you the answers to what they view, how often, and what kind of media they prefer. With a media consumption research survey, you'll know everything about people's media consumption habits.

Reading preferences research survey

Ever wondered how, why, and what people enjoy reading? Look no further! With a reading preferences research survey you'll learn about people's reading habits. By further analyzing the data, you'll be able to learn what different groups of people read and their similarities and differences.

Product research survey

You're about to launch a new product and want to see what your target audience thinks? A product research survey is your best friend! It will provide valuable feedback and insights that can be developed as part of a successful product launch.

Learn more about product research survey

Brand surveys

Brand surveys will help you keep an eye on how customers feel about their experience with your brand. People buy from brands they connect with, therefore you should ask them about their experience and occasionally check if they trust your brand.

Learn more about brand surveys

Path-to-purchase research survey

Depending on your goals for a research survey, you can find out a lot about people's needs, habits, and opinions regarding different topics. There are endless possibilities, and your primary job is to determine what your study will be all about!

Benefits of research questionnaires

The power of research questionnaires lies in their ease of use and cost-effectiveness in getting the answers to your most vital questions. What are the main benefits of research surveys?

  • You don't have to wonder WHO, WHAT, and WHY because this type of analysis gives you answers to those and many more, questions.
  • Have complete control over what's important to know and incorporate that into the research survey question.
  • Get an unbiased opinion from your target audience and use it to your advantage.
  • Collect data that matters and have it at your fingertips at all times.

Advantages and disadvantages of research surveys

People use research surveys because they have many advantages compared to other research tools. What are the main advantages of this type of study?

  1. Cost-effective
  2. Collect data from many respondents
  3. Flexible
  4. Convenient
  5. The most practical solution for gathering data
  6. Fast and reliable
  7. Easily comparable results
  8. It allows you to explore any topic

While such advantages make it a no-brainer to use research questionnaires, it's always good to know the disadvantages too:

  1. Biased responses
  2. Cultural differences in understanding questions
  3. Analyzing and understanding responses can be hard
  4. Some people won't read the questions before answering
  5. Survey fatigue

However, when you’re aware of these analysis issues, you’re already one step ahead of the process. Every research method has flaws, but we strongly believe research survey benefits outweigh their disadvantages!

To execute a research campaign, you first need to create your research surveys. This includes the design of the question or using a premade template. Here are some of the best research survey examples, templates, and tips for designing a survey for research.

To execute any research campaign, you first need to create your research surveys. This includes the design of the question or using a premade template. Here are some of the best research survey examples, templates, and tips for designing a survey for research.

Research survey examples and templates

Research Survey Questions will greatly depend on your goals. As you've already seen, you can conduct a research survey about any topic or interest. Here are some of the best research survey questions to ask:

  1. How often do you purchase books without actually reading them?
  2. What is your favorite foreign language film?
  3. How many times during an average day do you check the news?
  4. Who is your favorite football player of all time? Why?
  5. Have you ever used any of the following travel websites to plan your vacation?
  6. Do you currently use a similar or competing product?
  7. What is your single favorite feature of our product?
  8. When our product becomes available, would you be likely to use it instead of a similar or competing product?

Of course, you should always add demographic questions such as:

  1. Age
  2. Gender
  3. Education
  4. Location
  5. Marital status
  6. Household income

These demographic questions will help you draw better data-driven conclusions, no matter what’s the topic of your research survey. Interested in knowing more about the benefits of demographic survey questions? Check out our blog post that explains the advantages of gathering demographic information and teaches you how to do it appropriately.

Sign up for SurveyPlanet for free and conduct your first research survey to explore what people think. You don't have to worry about questions because we have some amazing research survey templates to get you started!

Sign up now

Free unlimited surveys, questions and responses.