With our brand surveys, you can discover how recognizable your brand is, whether it aligns with the public’s perceptions, and use the gathered feedback to win over more buyers.
With help from SurveyPlanet—fast and easy to use, with responsive layouts, custom branding, and question branching—you can not only leave a lasting impression on customers but also get valuable data for better decision-making. Achieve all this by simply signing up for an account. We’ll take care of the rest.
A new brand strategy has been launched, a new team hired, and investments into the customer experience made. But are customers actually engaging with your new brand? If not, money is being left on the table.
Branded surveys help keep an eye on how customers feel about their experience with a brand. If a customer is engaged, they're more likely to recommend purchases to others. That’s why taking steps to keep your brand in their mind is so crucial.
People buy from brands they trust. When a product competes with dozens of similar ones, having a solid brand helps in prevailing over competitors. However, many businesses don’t know how strong their brand is—or whether they really have one at all.
It’s all about knowing what customers think and feel—and a branding survey will provide the data you need. We've already written about the benefits of surveying customers. It’s essential for a business to always know where they stand in the minds of consumers. Only then will you fully understand how to strengthen the brand and build meaningful relationships with customers.
The power of brand surveys lies in gathering, analyzing, and applying direct feedback from the people whose opinion matters most—customers.
Brand surveys aren’t one-size-fits-all. You can, and most importantly SHOULD, measure a variety of inputs to get a clearer picture of what people think about a business, product, or service. Which types of brand surveys will provide the most comprehensive data to grow a brand that customers will love and continue to purchase?
How well do customers recognize a brand compared to competitors in the market? Brand awareness surveys are all about better understanding the level of recognition and reputation a business has with its target market (this blog explains why market research is essential for a business). The first step is determining whether potential customers even know about your business.
A brand awareness survey is an ally in assessing how much (if at all) the target audience knows about a brand. Wondering how to carry one out? We’ve got you covered. Branding questionnaires and customer satisfaction questionnaires can even be combined to amass exhaustive data.
Knowing how customers perceive a brand is crucial, especially in developing powerful marketing strategies. And brand perception surveys are all about where a brand stands in real time with customers. It’s not about what C-suite executives think about the brand—what’s important is what the people who pay for the products are thinking.
Internal opinions about a brand are useless; ultimately, customers decide the final verdict. That’s the only judgment that matters. Conducting a brand perception survey will garner real-life feedback that allows for the alignment of a business and its marketing efforts with what customers want.
A brand identity survey explores whether the image customers have of a brand is what you want it to be. Maybe quality is considered job one by management—but the reality is that customers actually prioritize a product’s ease of use. The bigger the gap between what customers think and a brand’s internal identity, the bigger the problems experienced down the road. The brand identity promulgated by a company should align with the brand image customers have— closing this gap is essential. A brand identity survey will identify what to work on to achieve that alignment.
A brand loyalty survey supplies feedback about how well customers are retained. Are they loyal when it comes to certain products? Do they buy products over and over again? Getting to the bottom of such issues is difficult without the means to measure brand loyalty. Getting familiar with branded surveys will make you wish you’d used them earlier.
Once feedback is analyzed and applied, more loyal customers—the kind that will gladly always buy from you—will follow.
We’ve mentioned different types of brand surveys; now it’s time to show how they work. Here are brand survey examples for each type of brand questionnaire we’ve mentioned:
Explore more about customer loyalty and see how it differs from brand loyalty surveys.
To help create specific sets of branded survey inquiries, check out our tips on writing good survey questions.
Ever wondered how well-known your brand is among customers? Or do you only have a vague idea? Our free branded surveys are the answer. Get a grasp of how customers perceive marketing efforts and get better aligned with what customers want and expect.
Remember, building a solid brand is a long-term process and a brand survey helps accomplish this. Creating branded surveys isn’t hard. We’ve made sure of that. All you need to do is sign up for a SurveyPlanet account and consider the brand survey templates. Save research time by not having to bother coming up with questions. Save time and money with our templates, which are proven to work for brands like yours!
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