Brand surveys help you stay on top of what customers are thinking.
With help from SurveyPlanet—fast and easy to use, with responsive layouts, custom branding, and question branching—you can not only leave a lasting impression on customers but also get valuable data for better decision-making. Discover how recognizable your brand is, whether it aligns with the public’s perceptions, and use the gathered feedback to win over more buyers. Achieve all this by simply signing up for an account. We’ll take care of the rest.
A new brand strategy has been launched, a new team hired, and investments into the customer experience made. But are customers actually engaging with your new brand? If not, money is left on the table.
Branded surveys help keep an eye on how customers feel about their experience with your brand. If a customer is engaged, they're more likely to recommend purchases to others. That’s why taking steps to keep your brand at the top of their mind is so crucial.
People buy from brands they trust. When a product competes with dozens of similar ones, having a solid brand helps in prevailing over competitors. However, many businesses don’t know how strong their brand is—or whether they really have a brand at all.
It’s all about what customers think and feel—a branding survey will provide the data you need. We've already written about the benefits of surveying your customers. It’s essential for a business to always know where they stand in the minds of consumers—only then will how to strengthen your brand and build meaningful relationships with customers be fully understood.
The power of brand surveys lies in gathering, analyzing, and applying direct feedback from the people whose opinion matters most—customers.
Brand surveys aren’t one-size-fits-all. You can, and most importantly SHOULD, measure a variety of inputs to get a clearer picture of what people think about a business, product, or service. Which types of brand surveys will provide the most comprehensive data to grow a brand that customers will love and continue to purchase?
How well do customers recognize a brand compared to competitors? Brand awareness surveys are all about better understanding the level of recognition and reputation a brand has with its target market (this blog explains why market research is essential for your business). The first step is determining whether potential customers even know about your business.
A brand awareness survey is an ally in assessing how much (if at all) the target audience knows about a brand. Wondering how to carry one out? We’ve got you covered. Brand awareness and customer satisfaction questionnaires can even be combined to amass exhaustive data that can be used to your advantage.
Knowing how customers perceive a brand is crucial, especially to develop powerful marketing strategies. And brand perception surveys are all about where a brand stands in real time with customers. It’s not about what C-suite executives think about the brand—what’s important is what the people who pay for the products think.
Internal opinions about a brand are useless; ultimately, customers decide the final verdict. That’s the only one that matters. Conducting a brand perception survey will garner real-life feedback that allows for the alignment of a business and its marketing efforts with what customers want.
A brand identity survey explores whether the image customers have of a brand is what you want it to be. Maybe quality is considered job one by management—but the reality is that customers really prioritize a product’s ease of use. The bigger the gap between what customers think and a brand’s identity, the bigger the problems experienced down the road. The brand identity promulgated by a company should align with the brand image customers have— closing that gap is essential. A brand identity survey will identify what you need to work on to achieve that alignment.
A brand loyalty survey supplies feedback about how well customers are retained. Are they loyal when it comes to certain products? Do they buy products over and over again? Getting to the bottom of these issues is difficult without means of measuring brand loyalty. Getting familiar with brand loyalty surveys will make you wish you’d used them earlier.
Once feedback is analyzed and applied, more loyal customers—the kind that will gladly always buy from you—will follow.
We’ve mentioned different types of brand surveys; now it’s time to show how they work. Here are brand questionnaire example questions for each type we’ve mentioned:
Explore more about customer loyalty and see how it differs from brand loyalty surveys.
To help create specific sets of branded survey inquiries, check out our tips on writing good survey questions.
Ever wondered how well-known your brand is among customers? Or do you only have a vague idea? Our free brand awareness survey templates are the answer. Get a grasp of how customers perceive your marketing efforts and get better aligned with what customers want and expect.
Remember, building a solid brand is a long-term process and brand surveys help you accomplish it. Creating a branded survey isn’t hard. We’ve made sure of that. All you need to do is to sign up for a SurveyPlanet account and choose the brand survey templates you’re eager to try out. Save research time by not having to bother coming up with questions yourself. Save time and money with our templates, which are proven to work for brands like yours!
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