Brand surveys: Questions, advantages, and templates

Brand surveys help you stay on top of what your customers are thinking.

Brand surveys from SurveyPlanet—fast and easy to use, with responsive layouts, custom branding, and question branching—will not only leave a lasting impression on customers but give you valuable data to work with. Discover how recognizable your brand is, whether it aligns with customers’ perceptions, and use feedback to win over more customers. Achieve all this by simply signing up for an account. We’ll take care of the rest!

Advantages of brand surveys

You've launched your new brand strategy, hired a new team, and invested in the customer experience. But have you checked if your customers are engaging with your new brand? If not, you could be leaving money on the table.

Branded surveys help you keep an eye on how customers feel about their experience with your brand. If a customer is engaged with your brand, they're more likely to recommend it. So, use these points and insights to make sure you're keeping your brand at the top of their mind.

People buy from brands they trust. When you have a product competing with dozens of similar ones, having a solid brand will help you prevail over competitors. However, many businesses don’t know how strong their brand is—or whether they really have a brand at all.

A brand is all about what customers think and feel, and a branding survey will get you the data you need. We've already written about the benefits of surveying your customers. It’s essential for a business to always know where they stand in the minds of consumers because only then will you understand how to strengthen your brand and build meaningful relationships with customers.

The power of brand surveys lies in gathering, analyzing, and applying direct feedback from the people whose opinion matters most—your customers.

Types of brand surveys

Brand surveys aren’t one-size-fits-all. You can, and most importantly SHOULD, measure a variety of inputs to get a clearer picture of what people think about your business, products, and services. Having said that, let’s dive deeper into which types of brand surveys will get you the most comprehensive data that you can use to grow a brand that customers will love and continue to buy from.

Brand awareness survey

How well do customers recognize your brand compared to your competitors? A brand awareness survey is all about better deducing the recognition and reputation your brand has with your target market (read this blog to better understand why market research is essential for your business). Even if potential customers haven’t bought anything from you, the first step is determining whether they even know about your brand.

A brand awareness survey is an ally in assessing how much (if at all) your target audience knows about your brand. If you’re wondering how to conduct a brand awareness survey, we’ve got you covered. You can even combine brand awareness and customer satisfaction questionnaires to get exhaustive data and use it to your advantage.

Brand perception survey

Knowing how customers perceive your brand is crucial, especially since it can help you develop powerful marketing strategies. And brand perception surveys are all about where your brand stands in real-time with customers. It’s not about what C-executives think about the brand but, instead, what the audience that actually pays for products thinks.

You can have a strong opinion about your brand, but ultimately customers decide the final verdict. It is the only one that matters. By conducting a brand perception survey, you get real-life feedback that will allow you to align your business and marketing efforts with what customers want.

Brand identity survey

A brand identity survey explores whether customers’ image of your brand is similar to what you want it to be. Maybe you take pride in the quality of your products, but customers actually prefer you because of ease-of-use issues. The bigger the gap between what customers think and what a brand’s identity is, the bigger the problems you’ll experience down the road. You want to align brand identity with the brand image customers have—and close that gap as much as possible. A brand identity survey will tell you what you need to work on to achieve it.

Brand loyalty survey

A brand loyalty survey gives you feedback about how well you retain customers. Are they loyal to your brand when it comes to certain products? Do they buy from you over and over again? It may seem hard to get to the bottom of these issues if you don’t know how to measure brand loyalty. But once you get familiar with brand loyalty surveys, you’ll wish you’d used them earlier.

Once you’ve analyzed the feedback and applied it to your business, you’ll get more loyal customers, the type that will gladly always buy from you.

Brand surveys questions and templates

We’ve mentioned different types of brand surveys; it’s time to show you how they work. Take a look at the brand questionnaire examples questions for each type we’ve mentioned:

Brand perception survey questions:

  1. What’s the first thing that comes to your mind when you think about [BRAND]?
  2. Which words would you use to describe [BRAND]?
  3. Which of the following adjectives best describe your last experience with [BRAND]?

Brand awareness survey questions:

  1. Which products have you tried?
  2. Which company comes to mind first when you think about buying product [XXX]?
  3. Which values of our brand make it recognizable?

Brand identity survey questions:

  1. What do you think our products are perfect for?
  2. In your opinion, which values are the closest to [BRAND]?

Brand loyalty survey questions:

  1. On a scale of 1-10, how likely are you to recommend our products to friends and family?
  2. How likely are you to buy our products again?
  3. Would you try other products we sell?

Check out our tips on writing good survey questions, which will help you create specific sets of branded survey questions.

Brand surveys templates

Have you ever wondered how well-known your brand is among customers? Or do you have a small idea but aren’t sure if it’s right? Our free brand awareness survey template is the answer! Get a grasp of how customers perceive your marketing efforts and better align with what they want and expect from it.

Remember, building a solid brand is a long-term process and brand surveys help you accomplish it. Creating a branded survey isn’t hard. We’ve made sure of that. All you need to do is to sign up for a SurveyPlanet account and choose the brand survey templates you’re eager to try out. Save research time by not having to bother coming up with questions yourself. Save time and money with our templates, which are proven to work for brands like yours!

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