Market research survey questions and templates

Use our template to get the data you need to make the right decisions.

What is a market research survey?

A market research survey is a crucial component when launching any business, service, or product. This type of survey has many uses. For example, without it, you wouldn't know the chances of your business or service performing well, if you should make any changes before launching, or if you should pull the plug on a product or business altogether before sinking more money into it.

Such insights will help you understand your target audience better. This can help you prepare for a more successful launch. One of the ways you can garner such valuable information is by conducting market research.

With help from SurveyPlanet, you can create an effective market research survey that will give you valuable insights that are needed to better manage your business. Continue reading to find more about great market research survey examples and questions.

Market research survey examples

If you're wondering how to conduct a market research survey, these are the most common market research survey examples people use for their businesses:

Concept testing

If you have a new product, service, or business idea, conducting a market research questionnaire can help you find out if consumers think it's a good idea or not. You can create a survey to broadly concept test the launch of a new product or service or test out what consumers specifically think about names, logos, packaging, pricing, and even advertising campaigns.

Brand research

If you want to find out what people think of your brand—if it has the right messaging or how well it resonates with people overall—brand research is the right survey example to use. Brand research is important for any business's success. It provides you with hard data that will help you make effective decisions while giving insight into consumers’ minds.

Target audience profiling

How well do you know your target audience? If you're not sure how they would respond to one product over another, target audience profiling is a great market research survey example to use. Discover exactly what age, gender, and education level your target audience is by using a profiling survey.

Explore more on How to Use Demographic Survey Questions by reading our blog.

They're also useful for finding out what other types of brands your audience enjoys. Target audience profiling allows you to know your audience better so that more effective business decisions are made.

Market research questions examples

Prior to creating your survey, it's important to identify your objectives and list the questions you need answers to. Keeping this in mind before you write your survey will help you craft better questions for participants to answer.

To help you write your own market research survey questions, use these examples to jumpstart your own brainstorming session.

  • What other services or products are similar to ours?
  • Who would you consider our top competitors?
  • What do you like most about our new product/service?
  • What made you choose our company over a competitor?
  • Which of the four logos do you like best?
  • What brands come to mind when you think of this product?
  • How often do you use this product category?

Are you interested in finding out more about conducting market research? Read our blog on Market Research 101 to explore additional question examples and guidelines.

Advantages and disadvantages of surveys in market research

There are advantages and disadvantages of surveys used in market research.


On the advantage side, surveys are a cost-effective way to conduct market research. They also make it easy to collect anonymous responses, which are generally more candid. You can also reach a large sample size when using a market research questionnaire or survey. This allows for more accurate data with which to draw conclusions. Lastly, it's easy to collect data with market research surveys.


On the flip side, market research questionnaires do have a few disadvantages. To start with, respondents might not answer honestly or even complete the survey in full. Surveys also run the risk of inconclusive data. Further, there's the possibility that respondents don't understand the questions correctly.

Although there are both advantages and disadvantages of using surveys in market research, the advantages outweigh the disadvantages. Surveys can provide your business with the insight it needs for proper market research.

If you're ready to find out if you have the next big product or what your target audience thinks of your brand, create your own market research survey. Sign up for an account with SurveyPlanet to get started.

Create a market research survey with SurveyPlanet

Once you're ready to begin, simply log in to SurveyPlanet and create your survey. To write questions most effectively, start by listing your most important ones first.

Respondents have more focus at the beginning of a survey than at the end, so placing your most important questions first will bring better answers. If you want to ask a series of questions based on how someone answers, you can use question branching to gather more insight about a particular topic.

We also offer the option to use photos in questions or answers with our Pro version. The Pro features make it easier to determine what your audience thinks of certain products, designs, or other visual elements.

Once you're ready to tackle the creation of your survey, feel free to use one of our pre-made designs or make your own to match your branding. With SurveyPlanet, we provide all the tools you need to create effective market research survey questions!

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