Market research survey questions and templates

Use our template to get the data you need to make the right decisions.

What is market research?

Market research is a crucial component to launching any business, service or product. This type of survey has many uses. For example, without it, you wouldn't know whether your business or service will perform well, if you need to make any changes before launch or if you should pull the plug on the product or business altogether. The insight can help you understand your target audience better, which can help you prepare for a more successful launch. One of the ways you can complete the research is by conducting market research surveys.

With help from SurveyPlanet, you can create an effective market research survey to give you the valuable insight you need to benefit your business.

Market research survey examples

If you're wondering how to conduct a survey for market research, the following are the most common market research survey examples people use for their business.

Concept testing

If you have a new product, service or business idea in mind, conducting a market research survey can help you find out if consumers think it's a good idea or not. You can create a survey for concept testing to gather insight from launching new products and services to testing out what consumers think of company or product names, logos, packaging, pricing and even advertisements.

Brand research

If you want to find out what people think of your brand, if it has the right messaging or how well it resonates with people overall, brand research is the right market research survey example to use. Brand research is important for any businesses' success. It provides you with hard data to help you make effective decisions and gives insight into consumer's minds, so you can stay on the right path.

Target audience profiling

How well do you know your target audience? If you're not sure how they would respond to one product over another, target audience profiling is a great market research survey example to use. Discover exactly what age, gender and education level your target audience is by using a profiling survey.

They're also useful for finding out what other types of brands your audience enjoys. Target audience profiling allows you to get to know your audience better so that you can make more effective business decisions.

How to create a survey for market research

Prior to creating your survey, it's important to identify your objectives and list the questions you need answers to. Keeping this in mind before you write your survey will help you craft better questions for participants to answer.

Once you're ready to begin, simply log in to SurveyPlanet and head over to create your survey. To write your questions most effectively, start by listing your most important questions first. Respondents have more focus at the beginning of a survey than at the end, so by placing your most important questions first, you will receive better answers. If you want to ask a series of questions based on how someone answers, you can use question branching to gather more insight about a particular topic.

We also offer the option to use photos in questions or answers in our Pro version. The Pro features make it easier to find out what your audience thinks of certain products, designs or other visual elements.

Once you're ready to tackle the design of your survey, feel free to use one of our pre-made designs or create your own to match your branding. With SurveyPlanet, we provide all the tools you need to create effective market research survey questions.

Market research survey questions

To help you write your own market research survey questions, use these examples to jumpstart your own brainstorming session.

  • What other services or products are similar to ours?
  • Who would you consider our top competitors?
  • What do you like most about our new product/service?
  • What made you choose our company over a competitor?
  • Which of the four logos do you like best?
  • What brands come to mind when you think of this product?
  • How often do you use this product category?

Advantages and Disadvantages of Surveys in Market Research

There are many different advantages and disadvantages of surveys in market research.


On the advantage side, surveys are a cost-effective way to conduct market research. They also make it easy to collect anonymous responses, which are generally more candid. You can also reach a large sample size when using surveys for market research. This allows for more accurate data to draw conclusions at the end. Lastly, it's easy to collect data with market research surveys.


On the flip side, market research surveys do have a few disadvantages. To start, respondents might not answer honestly or even complete the survey in full. Surveys also run the risk of inconclusive data. Further, there's the possibility that respondents don't understand the questions correctly.

Although there are both advantages and disadvantages of surveys in market research, the advantages outweigh the disadvantages and can provide your business with the insight it needs for proper market research.

If you're ready to find out if you have the next big product or find out what your target audience thinks of your brand, create your own market research survey. Sign up for an account with SurveyPlanet to get started.

Sign up now

Free unlimited surveys, questions and responses.