Marketing research surveys: Examples, benefits, and questions

Know exactly what your audience wants and outperform competitors using a marketing research survey.

Online marketing surveys will help you stand out from your competitors and tailor marketing messages that better fit your target audience. Don’t confuse them with market research surveys, another type of marketing research survey that is crucial when launching a new product or service on the market.

Knowing your audience—their pain points and preferences—will help you sell more. The data from surveys will provide you with the information you need. You’re only a few clicks away from creating the survey you need. Sign up for a SurveyPlanet account today and explore powerful features like filtering results, pre-written questions, and custom themes that will make your first online marketing questionnaire a successful one.

Seven benefits of marketing research surveys

Depending on your goals, surveys can be used in different ways and provide different results. What are some of the most powerful benefits of marketing research questionnaires? Here are seven:

  1. Remove the guesswork and know exactly how to approach your audience.
  2. Create powerful ad campaigns that resonate with your ideal customer.
  3. Stand out from your competitors by taking a data-driven approach that will help you sell more.
  4. Segment your audience and focus on creating content that resonates with each group.
  5. Raise brand awareness and measure the success of your marketing efforts.
  6. Online marketing surveys are one of the cheapest ways to reach more people and gather data.
  7. Gain insights into what bothers your audience, how you can help, and what they want.

You can use all of these factors to further scale and grow your business, as well as position yourself as an expert in your field that can help sell products and services.

Types of marketing surveys

Marketing research surveys have a proven track record in many industries. Whether you sell FMCG or offer a niche service, when you have real-life data that can be analyzed, you’ll get a clearer picture of what next steps will improve your business. You will be able to create marketing campaigns that align with your customers' needs. But not all marketing survey types are equally usable. Choose carefully based on your goals and the problems you want to solve. Take a look at some of the most popular types of marketing research surveys to start gathering the data you need.

Brand surveys

Where does your business stand with your customers? With all the things already on your plate as a business owner, perhaps you haven't had time to think about how strong your brand is. A marketing research survey will explore in-depth what your customers think about your brand; it will put valuable data at your disposal that will drive better business decisions.

Market research surveys

How to stand out from competitors offering the same products or services? Find the weak points in their performance, find out what consumers think, and position your brand accordingly. Maybe consumers think that current products lack something important or that certain features are redundant. With research surveys that tell you what is driving the market, you’ll set up your business for success.

Product research surveys

Launching a new product is a time-consuming and stressful process. Developing something new, including considering which features should be included, is hard enough. But what potential customers think about such a product and whether they’d buy it is a whole other aspect of the process. Marketing research surveys that focus on what customers think about your product’s user experience, value, functionality, and usage frequency are crucial steps in the right direction if you want a successful launch.

Customer surveys

You shouldn’t only focus on acquiring new customers. Retaining current ones is also important. Your current customers are also an inexhaustible resource to better understand what you’re doing right and wrong. Data collected about the customer experience, satisfaction, and loyalty to your brand will help you craft marketing strategies that over-deliver.

Marketing research survey questions and examples

Now that you know some of the most popular types and benefits of marketing surveys, it’s time to dive deeper into the marketing research survey questions you can ask. With these you can gain insights that will help your business reach new heights:

  1. What improvements, if any, would you make to our product?
  2. What would you consider a reasonable price range to be for our product?
  3. Do you currently use a similar or competing product?
  4. What is your single favorite feature of our product?
  5. What is your single least favorite feature of our product?
  6. When our product becomes available, would you be likely to use it instead of a similar or competing product?
  7. How would you rate our staff’s responsiveness?
  8. What is one feature or service that you would like us to offer in the future?
  9. Would you work with our company again?
  10. What can we do—or could have done—to make your experience better?

Like what you see? You will find more marketing survey examples that include pre-written questions when you sign up for a SurveyPlanet account. Marketing research should be a vital part of every business strategy because it will help you gain insights you can’t find anywhere else. You’ll have first-hand data to use to your advantage to grow your business. Creating a survey has never been easier and an online survey tool is an inexpensive way to gather data fast.

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