New product survey question examples

Survey questions to ask about a new product.

Sample questionnaire for new product launch: Getting started

As a precaution, most businesses will survey a new product launch to protect themselves from making a poor business decision.

If you consider releasing a product or service and haven't done a product research survey, it's better to act sooner rather than later. By using the right new product survey questions—and with a little help from SurveyPlanet—you can learn exactly what you need to know to improve your product and ensure its successful debut.

How to choose new product survey questions

Not every new product questionnaire should ask the same questions. For example, a sample survey questionnaire for a new food product will differ greatly from a customer product survey questionnaire for a cosmetic product.

The same goes for a questionnaire about product quality, since every product category has its own important features and areas that can be improved.

Therefore, it is important to find the correct new product survey question examples and then choose wisely. Each question should provide valuable feedback from customers about the features your products need to be successful. Only then can you expect to bring the best product to market—one that your customers will actually like and purchase.

With that in mind, you can choose product evaluation survey questions based on a few different categories. The following three will help collect all the insights you need to make the necessary improvements to your product before its launch.

Brand and category awareness: Find out how customers see your brand

Before asking questions about a new product, it's important to gain insight into whether your target audience recognizes your brand or is familiar with your product category. Ask a few questions about these and what respondents associate your brand with.

As a follow-up, ask what category your product fits into. It's important to find out early if it even makes sense to launch a product in this particular category.

If you're a well-known brand, customers might feel confused if a product that is completely outside of your usual category is launched. Consumers like brands to stick with what they know. Asking the correct product research survey questions can help confirm if you're on the right track.

Having trouble creating the right questions for your survey? Read our guidelines on how to write good survey questions and ensure relevant customer feedback.

Product functionality and feedback: Get valuable feedback about your product's specific features

Next, you will want to ask specific questions about the product. To do that, you need to make an effective product satisfaction survey that contains relevant questions about your product’s features.

Come up with questions that will inform you if the correct features were given priority. Your new product survey can even ask respondents to rank features from high to low. This will give you an idea of what the target audience is looking for. This section of survey questions should also ask consumers for feedback about your proposed product and what they would change about it.

Read our beginner-friendly blog on conducting survey research in seven easy steps to get more valuable tips and tricks.

User experience: Use your product market survey to ask customers about their experience with a product

Finally, you want to learn every detail about a user's experience with a new product. Typically, such questions are only asked if respondents have had the opportunity to use it directly. Seeking information about customer experiences and getting answers to customer satisfaction questions will help you understand ways in which customers are having a good experience with your prototype and how they are not.

The goal is to better understand what features they like and areas that need improvement. A product feedback survey is essential to providing customers with what they want moving forward. It will also provide valuable insights about how to deliver the best customer experience possible by guiding changes and improvements to your products based on user feedback.

The customer feedback form is a great addition to standard market research surveys. It is especially helpful to product managers and similar corporate stakeholders.

What questions to ask in a survey for a new product?

Now that you know which categories to focus on, you might wonder about the specific content of a new product research questionnaire. If you're looking for examples, our survey software is here to help. Here are three survey questions that can get you started:

  • How often would you use this product? This is a great question to ask because it tells product developers how sturdy the product needs to be and its potential uses.
  • How would you rate this product's value versus its price? Pricing your item correctly can be a key element of a successful launch. This question helps you understand if you've priced it right.
  • How likely would you recommend this product? Word-of-mouth marketing is one of the best ways to grow your business. If people don't want to recommend your product, it likely won't perform well at launch.

Product survey questionnaire sample

In order to properly research the market, you will need to choose the right new product launch questionnaire sample. When doing so, keep in mind that every new product questionnaire needs to contain the proper questions. These may differ based on the category of your product. A sample questionnaire for a new food product will differ greatly from that for a cosmetic or clothing item.

New product survey questions examples

If you want to make your own sample questionnaire for a new product launch, use our new product survey questions examples below as inspiration. You can customize these to meet your specific needs:

  • Which feature is most important to you?
  • What feature is this product missing?
  • What aspects attract you to this product?
  • What category do you associate our company products with?
  • Rank this product's features from top to lowest priorities.
  • How easy is it to use this product?

You can read more here about market research and see more helpful question examples.

Create your own survey questionnaire for a new product

If you want to gain insights into a planned product launch, use our new product or customer feedback survey template for inspiration and create your survey today. Sign up for an account with SurveyPlanet to get started.

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