New product survey question examples

When a company or manufacturing organization comes up with a new product, it needs to survey the public. Understanding the first public reaction to a consumer-oriented product is essential. To know whether people like the new product, you need to conduct a new product survey. SurveyPlanet has samples and templates that will help you succeed in doing so.

Sample questionnaire for new product launch: Getting started

As a precaution, most businesses survey a new product launch to protect themselves from making a poor business decision.

If releasing a product or service and having not yet carried out a product research survey, it's better to act sooner rather than later. With the right new product survey questions—and a little help from SurveyPlanet—you can learn exactly what is needed to improve your product and ensure a more successful debut.

How to choose new product survey questions

New product questionnaires should not just ask the same boilerplate questions. For example, a sample survey questionnaire for a new food product will differ greatly from one for a cosmetic product.

The same goes for a questionnaire about product quality since every product category has its own important features and areas that can be improved.

Therefore, it is important to find the correct new product question examples and then choose wisely. Each question should provide valuable feedback from customers regarding features needed to make the product successful. Only then can the best product be brought to market—one that customers will actually want and will then purchase.

With that in mind, choose product evaluation survey questions based on a few different categories. The following three will collect needed insights to make necessary improvements to a product prior to launch.

Brand and category awareness: Find out how customers perceive your brand

Before asking questions about a new product, it's important to gain insight into whether a target audience recognizes your brand or its product category. Ask a few questions about what respondents associate with your brand.

As a follow-up, ask what category your product fits into. It's important to find out early if it even makes sense to launch a product in this particular category.

If a well-known brand, customers might feel confused if a new product is completely outside of its usual category. Consumers like brands to stick with what they know. Asking the correct product research survey questions can help confirm if you're on the right track.

Having trouble creating the right questions for your survey? Read our guidelines on how to write good survey questions and ensure relevant customer feedback.

Product functionality and feedback: Get valuable feedback about specific features

Next, ask specific questions about the product. To do so, make an effective product satisfaction survey containing relevant questions about a new product’s features.

Come up with questions that will provide information about whether the correct features were given priority. A new product survey can ask respondents to rank features from high to low, giving an idea of what the target audience is looking for. This section of the survey should also ask consumers for feedback about a proposed product and what they would change about it.

Read our beginner-friendly blog about conducting survey research in seven easy steps to get more valuable tips and tricks.

User experience: Ask customers about their experience with a product

Finally, you want to learn every detail about a user's experience with a new product. Typically, such questions are only asked if respondents have had the opportunity to use it directly. Seeking information about customer experiences and getting answers to customer satisfaction questions will gauge whether customers are having a good experience with a prototype.

The goal is to better understand what features are well received and the areas that need improvement. A product feedback survey is essential to providing customers what they want moving forward. It will also provide valuable insights about how to deliver the best customer experience possible by guiding changes and improvements to products based on user feedback.

A customer feedback form is a great addition to standard market research surveys. It is especially helpful to product managers and similar corporate stakeholders.

What questions to ask in a new product survey?

Now that you know which categories on which to focus, what about the specific content of a new product research questionnaire? If you're looking for examples, our survey software is here to help. Here are three survey questions to get you started:

• How often would you use this product? This is a great question because it tells product developers how sturdy the product needs to be and its potential uses.
• How would you rate this product's value versus its price? Pricing your item correctly can be a key element of a successful launch. This question helps you understand if you've priced it right.
• How likely would you be to recommend this product? Word-of-mouth marketing is one of the best ways to grow your business. If people don't want to recommend your product, it likely won't perform well at launch.

Product survey questionnaire sample

In order to properly research the market, choose the right new product launch questionnaire. When doing so, keep in mind that every new product survey needs to contain the proper questions. These may differ based on the product’s category. A sample questionnaire for a new food product will differ greatly from those for a cosmetic or clothing item.

New product survey questions examples

If you want to make your own sample questionnaire for a new product launch, use our new product survey questions examples below as inspiration. You can customize these to meet your specific needs:

• Which feature is most important to you?
• What feature is this product missing?
• What aspects attract you to this product?
• What category do you associate our company’s products with?
• Rank this product's features from top to lowest priorities.
• How easy is it to use this product?

You can read more here about market research and find more helpful question examples.

Survey questions to ask about a new product on a scale of 1 to 10

If looking for inspiration regarding questions to ask customers, a satisfaction scale of 1 to 10 can be a constructive way to create a valuable and engaging survey. Here are some additional new product survey questions examples that will help you collect customer feedback:

• On a scale of 1-10, how familiar are you with our brand and current product offerings? (1 is not familiar at all, 10 is extremely familiar)
• On a scale of 1-10, how likely are you to purchase this new product? (1 not likely at all, 10 extremely likely)
• On a scale of 1-10, how does this new product compare to similar products currently on the market? (1 is not as good, 10 is much better)
• On a scale of 1-10, what is your overall interest in this new product? (1 not interested at all, 10 extremely interested)
• On a scale of 1-10, what is your satisfaction with the features of this new product? (1 not satisfied at all, 10 extremely satisfied)
• On a scale of 1-10, how does the price point of this new product compare to your expectations? (1 much higher than expected, 10 much lower than expected)
• On a scale of 1-10, how likely are you to recommend this new product to a friend or family member? (1 not likely at all, 10 extremely likely)
• On a scale of 1-10, how do you rate the overall quality of this new product? (1 poor, 10 excellent)
• On a scale of 1-10, how does this new product meet your needs and expectations? (1 not at all, 10 exceeded)
• On a scale of 1-10, how likely are you to purchase this new product in the next 3 months? (1 not likely at all, 10 extremely likely)

Need additional help analyzing your survey questionnaire for a new product? In that case, we suggest reading our blog about the Likert scale and how to interpret the results of a satisfaction survey scale.

Net Promoter Score (NPS)

Many companies use Net Promoter Score (NPS) to gauge customer satisfaction and loyalty. It is often used as a key performance indicator (KPI) to track the performance of a business over time. It's a simple, straightforward, and widely used metric.

The Net Promoter Score (NPS) measures customer satisfaction and loyalty. It is calculated by asking customers a single question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?"

Our blog NPS Survey—What Is It and How to Write One Well?provides valuable information about NPS that can be helpful in carrying out a new product survey.

Create your survey questionnaire

you want to gain insights into a planned product launch, use our new product or customer feedback survey template for inspiration and create your survey today. Sign up for an account with SurveyPlanet to get started.