Survey questions to ask about a new product.
When a company or manufacturing organization comes up with a new product, it needs to survey the public. Understanding the first public reaction to a consumer-oriented product is essential. To know whether people like the new product, you need to conduct a new product survey. SurveyPlanet has samples and templates that will help you succeed in doing so.
As a precaution, most businesses survey a new product launch to protect themselves from making a poor business decision.
If releasing a product or service and having not yet carried out a product research survey, it's better to act sooner rather than later. With the right new product survey questions—and a little help from SurveyPlanet—you can learn exactly what is needed to improve your product and ensure a more successful debut.
New product questionnaires should not just ask the same boilerplate questions. For example, a sample survey questionnaire for a new food product will differ greatly from one for a cosmetic product.
The same goes for a questionnaire about product quality since every product category has its own important features and areas that can be improved.
Therefore, it is important to find the correct new product question examples and then choose wisely. Each question should provide valuable feedback from customers regarding features needed to make the product successful. Only then can the best product be brought to market—one that customers will actually want and will then purchase.
With that in mind, choose product evaluation survey questions based on a few different categories. The following three will collect needed insights to make necessary improvements to a product prior to launch.
Before asking questions about a new product, it's important to gain insight into whether a target audience recognizes your brand or its product category. Ask a few questions about what respondents associate with your brand.
As a follow-up, ask what category your product fits into. It's important to find out early if it even makes sense to launch a product in this particular category.
If a well-known brand, customers might feel confused if a new product is completely outside of its usual category. Consumers like brands to stick with what they know. Asking the correct product research survey questions can help confirm if you're on the right track.
Having trouble creating the right questions for your survey? Read our guidelines on how to write good survey questions and ensure relevant customer feedback.
Next, ask specific questions about the product. To do so, make an effective product satisfaction survey containing relevant questions about a new product’s features.
Come up with questions that will provide information about whether the correct features were given priority. A new product survey can ask respondents to rank features from high to low, giving an idea of what the target audience is looking for. This section of the survey should also ask consumers for feedback about a proposed product and what they would change about it.
Read our beginner-friendly blog about conducting survey research in seven easy steps to get more valuable tips and tricks.
Finally, you want to learn every detail about a user's experience with a new product. Typically, such questions are only asked if respondents have had the opportunity to use it directly. Seeking information about customer experiences and getting answers to customer satisfaction questions will gauge whether customers are having a good experience with a prototype.
The goal is to better understand what features are well received and the areas that need improvement. A product feedback survey is essential to providing customers what they want moving forward. It will also provide valuable insights about how to deliver the best customer experience possible by guiding changes and improvements to products based on user feedback.
A customer feedback form is a great addition to standard market research surveys. It is especially helpful to product managers and similar corporate stakeholders.
Now that you know which categories on which to focus, what about the specific content of a new product research questionnaire? If you're looking for examples, our survey software is here to help. Here are three survey questions to get you started:
In order to properly research the market, choose the right new product launch questionnaire. When doing so, keep in mind that every new product survey needs to contain the proper questions. These may differ based on the product’s category. A sample questionnaire for a new food product will differ greatly from those for a cosmetic or clothing item.
If you want to make your own sample questionnaire for a new product launch, use our new product survey questions examples below as inspiration. You can customize these to meet your specific needs:
You can read more here about market research and find more helpful question examples.
If looking for inspiration regarding questions to ask customers, a satisfaction scale of 1 to 10 can be a constructive way to create a valuable and engaging survey. Here are some additional new product survey questions examples that will help you collect customer feedback:
Need additional help analyzing your survey questionnaire for a new product? In that case, we suggest reading our blog about the Likert scale and how to interpret the results of a satisfaction survey scale.
Many companies use Net Promoter Score (NPS) to gauge customer satisfaction and loyalty. It is often used as a key performance indicator (KPI) to track the performance of a business over time. It's a simple, straightforward, and widely used metric.
The Net Promoter Score (NPS) measures customer satisfaction and loyalty. It is calculated by asking customers a single question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?"
Our blog NPS Survey—What Is It and How to Write One Well?provides valuable information about NPS that can be helpful in carrying out a new product survey.
you want to gain insights into a planned product launch, use our new product or customer feedback survey template for inspiration and create your survey today. Sign up for an account with SurveyPlanet to get started.
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